The perfect blend of aesthetic and effectiveness is not as easy as you might think
Often overlooked is the design aspect of a promotional product. Design is a strange thing as it can often be overlooked as it appears very easy to many people. A good design will pay dividends well into the future: an example is the Nike swoosh, of course very simple to draw, but very hard to replicate its success! Think hard about dividing up your budget so that a good amount is devoted towards getting the design right. Do not be afraid to test designs with close groups of people (preferably customers) to hone things, but remember that many people will have their own ideas, but not all can be right so it is better to focus on things like making sure the design is clear, attractive and compelling rather than the specifics of colour, size and placement etc. (there are other ways to address those aspects). Also consider that what works well for your customers may not necessarily be something you are in love with. Try and be objective, however if the two go hand in hand all the better!
An example I use to illustrate this particular facet of design is to ask you to think about some of the biggest, and most successful, Internet names out there. Chances are Google, eBay and Amazon are at, or very near, the top of your list. One could hardly say that they are also the most attractive sites though! They work and have become bigger than their competition not only because of their services, but also because their interface with their customers is simple (although Amazon is starting to look more messy!) and therefore they can be understood and used by the widest audience.
A common error, certainly one we have seen many times, is making sure your message is front and centre. Unless you are a recognised brand like Nike, CocaCola or Apple then just your logo on a promotional product is going to have limited value outside your known customer base. If you can, always include a short piece of text to explain quickly and memorably what you do. For the 6% of the population that do not know what CocaCola is just simply adding ‘a delicious, brown, carbonated beverage’ could help them take their first sip!
Once you have captured the viewer’s eye and delivered your message hopefully they will feel as if they want to read secondary information such as your highlighted products, services or maybe just your web address. If that information is not present then you are relying on them remembering to try and find out later, a risky strategy especially as there is lots of completion for everyone’s attention these days! QR codes or unique URLs can be useful here too as a means of getting an instant call to action. For instance: ‘Scan now to receive a 10% discount off of your first order.”
Also worth mentioning is to try and select a product you can offer in a number of colour ways for little or no extra cost, this will increase both uptake and longevity – like Coolaz stubby holders. This can be a double-whammy of sorts, which can often also be quite economical in volume orders, but is increasingly possible with smaller orders too with some suppliers.
Showing posts with label coolaz. Show all posts
Showing posts with label coolaz. Show all posts
Thursday, 29 March 2012
Tuesday, 27 March 2012
Promotional Stubby Holders: Competition and Saturation
Stand out from the crowd
Becoming ever more a factor in choosing the right strategy is trying to find a promotional item that stands out among the rest: commonly selected items such as keyrings, stress balls and now USB sticks are becoming so popular that you will be hard pressed to find someone that has not already got one, so you'll have to work even more harder to make sure they like your one! Occasionally a new product arrives on the market and it is important to quickly evaluate the potential of new ideas with respect to your target audience before others usurp you - stealing your thunder. A new product idea done well cannot only generate interest from the person you gave it to, but to others who see it and are curious. This is an added bonus not to be sniffed at!
A Coolaz stubby holder is a new design of beverage insulator that is sure to get attention as it does not compete with the more traditional - and ubiquitous - wetsuit type.
Sunday, 18 March 2012
Promotional Stubby Holders: Adding Value to You
How to measure your campaign's effectiveness
Once upon a time all you could use to track a campaign was ask each customer how they reached you, use a seperate PO Box or obtained a new telephone line and number. With the age of the Internet it has gotten a little easier with unique URLs and server side tracking, but you still need to make the link memorable and not clumsy. QR codes are a new marketing phenomemon that could help drive measurable traffic to wherever you want people to go!
A large proportion of the cost of a bespoke designed promotion item is the set up and artwork. Once that is done each little addition cost less and less. Even something like adding a custom QR code can improve the value of your product - sometimes for free. QR codes are becoming more and more visible and are a great way to exact a call to action to the tech savvy generation. QR codes can be used to push people to a website, deliver an electronic business card and much more. They can also be used, once people have used their code, to track the visitor and personalise content.
By capturing the QR code below with an app enabled phone (iNigma is a very popular one for both iPhone and Android) the embedded URL can tell me that you came from this article and I can store the date and time you visited, find out how long you visited for, where you went in my website, your ISPs location and even the operating system on your phone!
This QR code can easily printed on Coolaz Stubby Holders - and we can even make up a different one for each one we print! This variable information encoded into QR codes (i.e. each product has a unique code) can be used to further enhance the experience and are an immensely powerful marketing tool whose scope is still being explored.
Once upon a time all you could use to track a campaign was ask each customer how they reached you, use a seperate PO Box or obtained a new telephone line and number. With the age of the Internet it has gotten a little easier with unique URLs and server side tracking, but you still need to make the link memorable and not clumsy. QR codes are a new marketing phenomemon that could help drive measurable traffic to wherever you want people to go!
A large proportion of the cost of a bespoke designed promotion item is the set up and artwork. Once that is done each little addition cost less and less. Even something like adding a custom QR code can improve the value of your product - sometimes for free. QR codes are becoming more and more visible and are a great way to exact a call to action to the tech savvy generation. QR codes can be used to push people to a website, deliver an electronic business card and much more. They can also be used, once people have used their code, to track the visitor and personalise content.
By capturing the QR code below with an app enabled phone (iNigma is a very popular one for both iPhone and Android) the embedded URL can tell me that you came from this article and I can store the date and time you visited, find out how long you visited for, where you went in my website, your ISPs location and even the operating system on your phone!
This QR code can easily printed on Coolaz Stubby Holders - and we can even make up a different one for each one we print! This variable information encoded into QR codes (i.e. each product has a unique code) can be used to further enhance the experience and are an immensely powerful marketing tool whose scope is still being explored.
Thursday, 15 March 2012
Promotional Stubby Holders: Adding value to your customers
There are lots of ways to add value to your promotional stubby holders!
With some promotional products even more value to the target audience can be added for little cost, especially those that are made by the much more flexible digital printing processes. Something as simple as a consecutive number can become a valuable offering when it becomes a perhaps a lottery entry or perhaps a means to get a discount, both of which will undoubtedly increase the lifetime of the item as it retained until redemption. Some digital processes also now allow you to add more complex variable information such as names, numbers and addresses. What easier way to make sure your gift sweeps all its competition away and to also impress your recipient as you have taken the time to personalise their gift with their first name!
An ideal addition is one that evokes a subsequent interaction with your website or makes ordering simple and easy - possibly even including a login code that unlocks discounts or specials. A simple QR Code printed on your promotional stubby holder can do this by encoding a unique URL that visitors are pushed to.
Due to the fact they are printed digitally, Coolaz Stubby Holders can also be used as lottery or entrance tickets.
With some promotional products even more value to the target audience can be added for little cost, especially those that are made by the much more flexible digital printing processes. Something as simple as a consecutive number can become a valuable offering when it becomes a perhaps a lottery entry or perhaps a means to get a discount, both of which will undoubtedly increase the lifetime of the item as it retained until redemption. Some digital processes also now allow you to add more complex variable information such as names, numbers and addresses. What easier way to make sure your gift sweeps all its competition away and to also impress your recipient as you have taken the time to personalise their gift with their first name!
An ideal addition is one that evokes a subsequent interaction with your website or makes ordering simple and easy - possibly even including a login code that unlocks discounts or specials. A simple QR Code printed on your promotional stubby holder can do this by encoding a unique URL that visitors are pushed to.
Due to the fact they are printed digitally, Coolaz Stubby Holders can also be used as lottery or entrance tickets.
Monday, 13 February 2012
Ideas for a Garden Wedding 2012
With the wedding trends being set this year we
delve into the enchanting set up of a garden wedding. This certainly is a
route that will give a very personal touch and you can go for a small
and intimate gathering or a grand ceremony.
Perhaps
you have fond childhood memories of a local park, a recent attachment
to the botanical garden that you first wandered around as an engaged
couple or simply love your grannies flourishing backyard?!- Garden Wedding
- Fitzroy Gardens Wedding
- Garden Wedding Orchid Centrepiece
- Pink Rose Garden Stubby Holder
- Orange Lily Stubby Holder
- Frangipani Garden Wedding Stubby Holders
- Country Sunset Stubby Holder
Tuesday, 7 February 2012
Engagement Party Ideas!
Engagement Party Ideas!
Anyone invited to your engagement party should ultimately be invited to your wedding, so the size of your celebration may be dependent upon your wedding numbers. Whether you have only a select few that you would like to celebrate with or if you fancy a full-on party … we have a few ideas that may help you on your way to the perfect engagement celebration!
Up, up and away ...
... Why not do something completely out of the ordinary and book yourself and your close family & friends onto a Balloon ride. Make sure you go for the champagne special for a real treat, take along a picnic and a few extra drinks too … here's a little inspiration and an ideal memento of a truly unique engagement celebration!
Top up anyone? …
... Gather your closest group of friends and book onto a wine tour! There are so many fantastic wineries in Australia that you will be spoilt for choice. I am sure that there will be a spot nearby for a day trip or you could even go interstate for a weekend away! Whichever you choose, make sure that you tag on a couple of breweries too and grab your Coolaz Beer Coolers to match!
Shake things up…
… With a wild cocktail party, this would work for both a small group and your homemade concoctions or if you fancied something bigger at a swanky bar in town. Either way, make sure that your party has a cocktail theme to suit your venue and some funky decorations!
Grab your Esky…
… For a Casual BBQ or Beach Party celebration call up your family and friends and get everyone to bring some meat and beer on ice! Let everyone know the time and place so that you can rendezvous at your favourite beachside barbeque. Be sure to pack plenty of sunscreen and your beer coolers for the ultimate beach engagement.
Something Formal…
… Looking for something a little more formal, then why not book a swanky restaurant for your favourite eatery for your family and friends. If you have large numbers coming then you could consider a gift on the tables that combines as a place name too, here are a couple of ideas;
Anyone invited to your engagement party should ultimately be invited to your wedding, so the size of your celebration may be dependent upon your wedding numbers. Whether you have only a select few that you would like to celebrate with or if you fancy a full-on party … we have a few ideas that may help you on your way to the perfect engagement celebration!
Up, up and away ...
... Why not do something completely out of the ordinary and book yourself and your close family & friends onto a Balloon ride. Make sure you go for the champagne special for a real treat, take along a picnic and a few extra drinks too … here's a little inspiration and an ideal memento of a truly unique engagement celebration!
- Engagement Balloon Stubby Holder
Top up anyone? …
... Gather your closest group of friends and book onto a wine tour! There are so many fantastic wineries in Australia that you will be spoilt for choice. I am sure that there will be a spot nearby for a day trip or you could even go interstate for a weekend away! Whichever you choose, make sure that you tag on a couple of breweries too and grab your Coolaz Beer Coolers to match!
- Wine Tour Stubby Holders
Shake things up…
… With a wild cocktail party, this would work for both a small group and your homemade concoctions or if you fancied something bigger at a swanky bar in town. Either way, make sure that your party has a cocktail theme to suit your venue and some funky decorations!
- Cocktail Party Engagement Stubby Holder
Grab your Esky…
… For a Casual BBQ or Beach Party celebration call up your family and friends and get everyone to bring some meat and beer on ice! Let everyone know the time and place so that you can rendezvous at your favourite beachside barbeque. Be sure to pack plenty of sunscreen and your beer coolers for the ultimate beach engagement.
- Beach Party Stubby Holder
Something Formal…
… Looking for something a little more formal, then why not book a swanky restaurant for your favourite eatery for your family and friends. If you have large numbers coming then you could consider a gift on the tables that combines as a place name too, here are a couple of ideas;
- Place Name Stubby Holder
- Place Name Beer Cooler
- Place Name Stubby Holder
Tuesday, 31 January 2012
Coolaz Australian Beer Guide and Tips!
Australia has always had a healthy appetite for cold beer and it
would appear that the increase in beer sales has been driven mostly by
the growth of the Australian population.
However, in recent years there has been a notable change in the amount that consumers are willing to spend on their beer, and in fact what type of beer they are looking for!? The demand is now very much for different beers for different occasions, which in turn is pushing brewers to quickly develop more tastes and styles to cater for this growing trend.
There are four main categories in the Australian beer market - Full Strength, Mid Strength, Light and Premium, and even though Full Strength beer still holds over 50% of the market share there is definitely a clear path of change.
The demand for Low Carb has increased with people looking for a "healthier alternative without changing their lifestyle" and with consumers trying more premium and craft beers than ever before, statistics now show that Premium beers have been the fastest growing of the four types with now nearly 20% of the split share - an increase seen only in the last few years.
Most of the traditional full strength beers are sold in either 375ml Stubby or 375ml can, with the 330ml bottle becoming increasingly common, particularly among microbreweries, premium and craft beers.
With all this is mind it is very important that each beer you try is enjoyed at its optimum drinking temperature - the ideal serving temperature for beer is derived from its method of fermentation and although much is left to personal preference, a beer cooler (stubby holder) will certainly help to keep your beer in the optimum temperature range for longer!
Aside
from being able to create a stylish design to wrap around your drink,
the job of any bottle insulator is to keep the drink within the optimum
ranges for as long as possible, so all those subtle tones that beer
alchemists labour over can be best appreciated by you. And with the
increase in premium beers and the use of a 330ml bottle you can trust
that a Coolaz Beer Cooler will be sure to fit your beer of choice!
You can read more information about Coolaz Stubby Holders and our guide to the ideal drinking temperature for your beer HERE.
However, in recent years there has been a notable change in the amount that consumers are willing to spend on their beer, and in fact what type of beer they are looking for!? The demand is now very much for different beers for different occasions, which in turn is pushing brewers to quickly develop more tastes and styles to cater for this growing trend.
There are four main categories in the Australian beer market - Full Strength, Mid Strength, Light and Premium, and even though Full Strength beer still holds over 50% of the market share there is definitely a clear path of change.
The demand for Low Carb has increased with people looking for a "healthier alternative without changing their lifestyle" and with consumers trying more premium and craft beers than ever before, statistics now show that Premium beers have been the fastest growing of the four types with now nearly 20% of the split share - an increase seen only in the last few years.
Most of the traditional full strength beers are sold in either 375ml Stubby or 375ml can, with the 330ml bottle becoming increasingly common, particularly among microbreweries, premium and craft beers.
With all this is mind it is very important that each beer you try is enjoyed at its optimum drinking temperature - the ideal serving temperature for beer is derived from its method of fermentation and although much is left to personal preference, a beer cooler (stubby holder) will certainly help to keep your beer in the optimum temperature range for longer!
- Adjustable size Coolaz
You can read more information about Coolaz Stubby Holders and our guide to the ideal drinking temperature for your beer HERE.
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