Promotional Stubby Holders: Competition and Saturation

Stand out from the crowd Becoming ever more a factor in choosing the right strategy is trying to find a promotional item that stands out among the rest: commonly selected items such as keyrings, stress balls and now USB sticks are becoming so popular that you will be hard pressed to find someone that has not already got one, so you'll have to work even more harder to make sure they like your one! Occasionally a new product arrives on the market and it is important to quickly evaluate the potential of new ideas with respect to your target audience before others usurp you - stealing your thunder. A new product idea done well cannot only generate interest from the person you gave it to, but to others who see it and are curious. This is an added bonus not to be sniffed at! A Coolaz stubby holder is a new design of beverage insulator that is sure to get attention as it does not compete with the more traditional - and ubiquitous - wetsuit type.