Once upon a time all you could use to track a campaign was ask each customer how they reached you, use a seperate PO Box or obtained a new telephone line and number. With the age of the Internet it has gotten a little easier with unique URLs and server side tracking, but you still need to make the link memorable and not clumsy. QR codes are a new marketing phenomemon that could help drive measurable traffic to wherever you want people to go!
A large proportion of the cost of a bespoke designed promotion item is the set up and artwork. Once that is done each little addition cost less and less. Even something like adding a custom QR code can improve the value of your product - sometimes for free. QR codes are becoming more and more visible and are a great way to exact a call to action to the tech savvy generation. QR codes can be used to push people to a website, deliver an electronic business card and much more. They can also be used, once people have used their code, to track the visitor and personalise content.
By capturing the QR code below with an app enabled phone (iNigma is a very popular one for both iPhone and Android) the embedded URL can tell me that you came from this article and I can store the date and time you visited, find out how long you visited for, where you went in my website, your ISPs location and even the operating system on your phone!
This QR code can easily printed on Coolaz Stubby Holders - and we can even make up a different one for each one we print! This variable information encoded into QR codes (i.e. each product has a unique code) can be used to further enhance the experience and are an immensely powerful marketing tool whose scope is still being explored.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks Stubby Holders
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