However, in recent years there has been a notable change in the amount that consumers are willing to spend on their beer, and in fact what type of beer they are looking for!? The demand is now very much for different beers for different occasions, which in turn is pushing brewers to quickly develop more tastes and styles to cater for this growing trend.
There are four main categories in the Australian beer market - Full Strength, Mid Strength, Light and Premium, and even though Full Strength beer still holds over 50% of the market share there is definitely a clear path of change.
The demand for Low Carb has increased with people looking for a "healthier alternative without changing their lifestyle" and with consumers trying more premium and craft beers than ever before, statistics now show that Premium beers have been the fastest growing of the four types with now nearly 20% of the split share - an increase seen only in the last few years.
Most of the traditional full strength beers are sold in either 375ml Stubby or 375ml can, with the 330ml bottle becoming increasingly common, particularly among microbreweries, premium and craft beers.
With all this is mind it is very important that each beer you try is enjoyed at its optimum drinking temperature - the ideal serving temperature for beer is derived from its method of fermentation and although much is left to personal preference, a beer cooler (stubby holder) will certainly help to keep your beer in the optimum temperature range for longer!
- Adjustable size Coolaz
You can read more information about Coolaz Stubby Holders and our guide to the ideal drinking temperature for your beer HERE.
